Williams Bullion operates this store and website, including related information, content, features, tools, products and services, to provide you with an online shopping experience. Williams Bullion is powered by Shopify, which enables us to provide the Services to you.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described below.

01Personal Information We Collect or Process

When we use the term "personal information", we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. We may collect or process the following categories of personal information, depending on how you interact with the Services:

• Contact detailsIncluding your name, address, billing address, shipping address, phone number and email address.
• Financial informationIncluding credit card, debit card and financial account numbers, payment card information, transaction details, form of payment and other payment details.
• Account informationIncluding your username, password, security questions, preferences and settings.
• Transaction informationIncluding the items you view, put in your cart, add to your wishlist, purchase, return, exchange or cancel, and your past transactions.
• Communications with usIncluding information you include when communicating with us, for example when sending a customer support enquiry.
• Device informationIncluding information about your device, browser or network connection, your IP address and other unique identifiers.
• Usage informationIncluding information about your interaction with the Services, including how and when you interact with or navigate the Services.

02Personal Information Sources

We may collect personal information from the following sources:

• Directly from youIncluding when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the ServicesIncluding from your device when you use our products or services or visit our website, and through cookies and similar technologies.
• From our service providersIncluding when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
• From our partners or other third partiesIn connection with the provision of the Services.

03How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

• Provide, tailor and improve the ServicesTo process payments, fulfil orders, send notifications, process purchases and returns, manage your account, arrange shipping and improve your shopping experience.
• Marketing and advertisingTo send marketing, advertising and promotional communications by email, text message or postal mail, and to show relevant advertisements based on your activity on the Services.
• Security and fraud preventionTo authenticate your account, provide a secure payment and shopping experience, detect and investigate possible fraudulent or malicious activity, and secure our services.
• Communicating with youTo provide customer support, respond to enquiries and maintain our business relationship with you.
• Legal reasonsTo comply with applicable law, respond to valid legal process, investigate potential violations of our terms or policies, or participate in litigation or legal proceedings.

04How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy, including:

• With Shopify, vendors and other third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping.
• With business and marketing partners to provide marketing services and advertise to you. These partners use your information in accordance with their own privacy notices.
• When you direct, request or otherwise consent to disclosure of certain information to third parties, such as to ship products to you or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations, or to enforce applicable terms of service or policies.

05Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside.

To help protect, grow and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and with Shopify.

06Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, review their privacy and security policies and other terms and conditions. We are not responsible for the privacy, security, accuracy, completeness or reliability of those sites.

Our inclusion of third-party links does not imply endorsement of the content on those platforms or of their owners or operators, except as disclosed on the Services.

07Children's Data

The Services are not intended to be used by children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, contact us using the details below to request deletion.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell", as those terms are defined in applicable law, personal information of individuals under 16 years of age.

08Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee "perfect security". Information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on factors such as whether we need the information to maintain your account, provide Services, comply with legal obligations, resolve disputes or enforce contracts and policies.

09Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

Managing communication preferences: We may send promotional emails, and you may opt out at any time by using the unsubscribe option displayed in our emails. If you opt out, we may still send non-promotional emails, such as account or order messages.

You may exercise any of these rights where indicated on the Services or by contacting us using the details below. We will not discriminate against you for exercising these rights. We may need to verify your identity before processing your request.

10Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

11International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the United Kingdom, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

12Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.