Why own physical bullion

Physical bullion is real metal you own outright, valued by weight, purity and live market pricing. Here is what ownership means, and how to get started.

The Case for Physical Ownership

Gold and silver have been valued for thousands of years. They are physical, globally recognised and priced by live markets rather than by a promise from a bank, company or platform.

Unlike an account balance or a certificate, bullion is a physical product you own directly. There is no counterparty between you and the metal. Once it is in your hands, it belongs to you and nobody else.

Bullion is physical metal you can hold, store and sell, with value based on weight, purity and live spot pricing.

Gold is compact, so it holds more value in less space. Silver has a lower price per ounce, which makes it a common starting point. Copper, platinum and titanium round out a stack with metals used across industry.

5,000+

Years gold has been used as a recognised store of value

99.5%+

Minimum gold purity generally required for GST exemption in NZ

NZ-wide

Fully insured and tracked shipping from Christchurch

Six Reasons New Zealanders Own Bullion

Bullion is valued for the metal it contains. There is nothing to log into, no statement to decode and no promise to rely on. The value sits in the object you hold.

Physical bullion held in your possession does not depend on a bank, broker or platform. You own the metal directly.

Gold and silver bullion are recognised around the world. Standard weights and purities make bullion easy to compare, price and sell through established markets.

Metal does not expire. A well-kept coin or bar lasts indefinitely, which is why bullion is often passed from one generation to the next.

Bullion is priced by live markets every business day, and we buy back metal from our customers. When you decide to sell, there is a straightforward path.

Bullion is real metal you can hold. For people who value privacy, control and simplicity, physical ownership has a practical appeal that digital entries cannot offer.

Gold vs Silver

Compact - Globally traded

• Globally recognised and highly liquid
• Stores more value in less physical space
• Investment-grade gold is generally GST-exempt in New Zealand
• Often less volatile than silver
• Compact way to hold significant value
• Available in sizes from 1 gram upwards

Accessible entry - Industrial demand

• Lower price per ounce than gold
• Popular with first-time buyers and regular stackers
• Used in solar, electronics, electric vehicles and manufacturing
• Easy to buy gradually in smaller amounts
• GST applies to silver in New Zealand
• Requires more storage space per dollar of value

GST on Gold and Silver in New Zealand

In New Zealand, investment-grade gold is generally GST-exempt when it meets the required purity threshold of 99.5% or higher. This makes high-purity gold bullion an efficient way to hold physical metal.

Silver, platinum, copper, titanium and other metals are generally subject to GST in New Zealand. This is one reason the final price of silver bullion can sit above the live spot price plus dealer premium.

If you are buying through a registered business, GST treatment may depend on your situation. Speak with a qualified accountant or tax adviser before making large purchases.

This is general information only and is not financial or tax advice.

Beyond Gold and Silver

Gold and silver are the foundation of most stacks, but some New Zealand buyers also choose copper, platinum and titanium as complementary physical metals.

Copper is widely used in electrical systems, infrastructure, electric vehicles and renewable energy. It is affordable, easy to stack and popular with buyers who want an industrial metal on the shelf.

Platinum is rarer than gold and used in catalytic converters, fuel cells, electronics and specialist industrial applications.

Williams Bullion carries copper bullion, platinum rounds and titanium bars alongside gold and silver.

How to Get Started

1

Choose your metal

Gold holds more value in less space. Silver has a lower price per ounce. Copper is an affordable way to start, and platinum and titanium add variety.

2

Choose bars or rounds

Bars are practical and efficient to store. Rounds offer a coin-like format many buyers enjoy. Browse our

full bullion range

to compare options.

3

Place your order

Add your chosen products to cart and check out securely. Prices are shown in NZD, with product details clearly listed.

4

Receive your bullion

Orders are shipped from Christchurch with tracking and insurance. Store your bullion securely once it arrives.

5

Build over time

Many owners add a piece at a time. Buy at your own pace, in amounts that suit you.

Browse physical gold, silver, copper, platinum and titanium, shipped NZ-wide from Christchurch.

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